Each 12 months at Austin’s SXSW Music Festival, younger upstarts catch their preliminary buzz, and followers get to reconnect with legends. The competition — which ended Saturday (March 16) — featured many performances from each family names, in addition to different artists working in the direction of that degree of success. Here, Billboard runs by means of the main hip-hop moments of the weekend.
Indie Artists Flood the Streets
In its earlier days, SXSW was geared in the direction of the unbiased artist, however as time went on, firms bought concerned, and consequently, it’s grow to be a major draw for larger names and even larger checks.
Still, unbiased artists are welcome throughout Austin, at occasions just like the Atlanta-based Facecard Good and Beer N’ Tacos phases. The latter featured artists from 21 Savage’s Slaughter Gang below the guiding hand of DJ Holiday [Nicki Minaj, Gucci Mane] and the Commission. Saturday’s Beer N’ Tacos set included Brooklyn’s Phresher who used his gritty supply to command consideration together with his efficiency of “Wait a Minute.” The Bay space’s Nef the Pharaoh was additionally on the invoice — in truth, he was a kind of artists who popped up at a number of exhibits all weekend.
Even past the stage, essentially the most ingenious artists created their very own interactive experiences. One rapper arrange store proper on East sixth Street — the primary strip — and placed on a present full with a dwell band behind him. At the Sweet James Jones Smokeout, artists like Scotty ATL, Big Sant, and Redcoat Da Poet carried out whereas attendees had been in a position to pattern the Sweet James Jones CBD BBQ sauce launched by Pimp C’s spouse, Chinara Butler.
Dungeon Family Takeover
At Thursday’s Fader Fort, Big Boi and Sleepy Brown had been prepped and able to shut out the stage for that night. Big Gipp and Khujo Goodie from Goodie Mob had been noticed getting into the Fort throughout Dreezy’s set simply earlier than Big’s. The two males stood off to the aspect of the open subject as not to attract consideration or take the main target away from the performances. One or two music followers acknowledged them and headed over to say ‘whats up.’
One can solely hope that André 3000 was in attendance as effectively, however he by no means appeared.
Later within the night, at Revolt House, CeeLo Green popped up with Big Boi, Gipp, and Khujo on the higher degree of the venue. DJ Holiday had made his method over after his time at Beer N Tacos and excitedly headed a type of audio montage in honor of the Dungeon Family crew. The crowd responded in variety, hollering at the beginning of every observe from Goodie Mob’s “Cell Therapy” to Big Boi’s “Kryptonite” and Cee Lo’s “F*ck You.”
On Friday night, Khujo, CeeLo, Gipp, Sleepy Brown and Big Boi all hit the stage at Ladybird Lake to present music followers a style of what they’d be experiencing later this 12 months when the Dungeon Family launches their tour. The crew jumped into the setlist with the boldness of veteran hitmakers. From “Dirty South” and “They Don’t Dance No Mo’” to “So Fresh, So Clean” and “Bombs Over Baghdad,” the Dungeon Family upped the ante in Austin.
Megan Thee Stallion and DaBaby Lead SXSW
Every 12 months there’s not less than one artist who finally ends up leaving with critical buzz. DaBaby is that man. He rocked almost each stage this author attended, even those the place he wasn’t listed to carry out. The Charlotte MC would pop up, the ladies would scream, the blokes would pull their telephones out, and DaBaby would finally soar into the gang to be lifted shirtless amongst his supporters. The power of his units maintained all through the weekend. Our final time seeing him was at Saturday’s Beer N’ Tacos, and whereas most of his voice was gone, the gang did the rapping for him. His challenge Baby on Baby simply dropped through the first week of March, however his followers knew each phrase. He even pulled from final 12 months’s Baby Talk 5, and so they knew these lyrics too.
Megan Thee Stallion was one other MC who acquired main shine. Fader has been supporting her for years so in fact, she was one of many headliners on Friday night (the ultimate night time of that stage). (Billboard can be up on her unimaginable story and work ethic.) The Houston rapper a pure performer: Megan captivated and charmed the gang whereas working by means of bars effortlessly, and he or she did all of it in a corset and pink cowboy hat. Her exhibits introduced out the ladies, however the males had been additionally very a lot current. After this weekend, we’re positive to be seeing much more of Megan Thee Stallion.