Royce Da 5'9″ has been a busy man to kick f 2018. After the release PRhyme 2, the Detroit native quickly shifted his focus to his upcoming seventh solo effort, Book Ryan. On Friday, Royce dropped f the debut single “Boblo Boat,” which was assisted by J. Cole. Now, he returns with the track's coinciding visual, directed by the Dreamville CEO himself.
The visual features a group friends making their way to a local carnival for a night out on the town. Royce and Cole inject themselves into the clip, rapping in front various popular amusement park rides and games. The video panels between the pair star artists and the clique kids gallivanting throughout the scene. Cedric The Entertainer makes a cameo, playing the role the carnival's security guard who falls asleep on duty.
On the 808 Ray- and Cool & Dre-produced record, Cole teases a story about smoking for the first time as a 6-year-old. “We had no Boblo boat but I could note those times is like a Bible quote/ BC, before cell phones, the first time I would smoke/ I was 6 years old, but that’s for another chapter/ That’s for another story, to God be the glory,” he rhymes.
Check out the rare J. Cole-directed video for “Boblo Boat” below: