As spring approaches, artists from around the globe are celebrating the shift in climate with songs to match the season's cheerful vibes. And what higher approach to get into the spirit than by taking a visit to Jamaica with Christopher Martin's new video for "Life," which is solely premiering on Billboard at the moment (March 19).
Directed by Dameon Gayle, the video begins with a flashback of the reggae/dancehall star enjoying soccer as a youth earlier than forwarding into fashionable occasions. There, the singer kicks again at a bar whereas enjoying pool amongst buddies (together with fellow Jamaican artist Busy Signal) and having fun with just a few drinks. The easy visible is a illustration of Martin himself, who proves that he's remained humble irrespective of how a lot fame comes his means.
"Life" is the singer's newest single from his upcoming sophomore album And Then, set for a May three launch VP Records. Martin has beforehand launched singles "Bun Fi Bun," "Come Back" and "Can’t Dweet Again." And Then follows Martin’s Big Deal debut, which peaked at No. three on Billboard's Reggae Albums Chart in 2017.
“'Life' to me is a vital tune. It’s an up-beat report with message and It’s really the story of my life," Martin tells Billboard. "The tune outlines how I used to be raised, my background, and the place I got here from. I’m grateful for my journey and the way it has introduced me to a place in life the place I’ve turn into a greater individual and can provide again. In the tune I say 'Life is the most costly factor' and I really feel it needs to be handled as such and cherished. The video was good vibes, it was good to have my brother Busy Signal [on set]. We simply wished a easy video that captured the message, exhibiting the simplicity in life and simply hanging out.”
Watch the “Life” video beneath.