New York, NY – Sprite just lately launched their new drink, Lymonade, and it’s precisely what you’d anticipate in response to the press launch.
“The drink, which was unveiled Feb. 28, is strictly what it feels like: Sprite with a splash of lemonade. ”
The Lymonade marketing campaign recruits Rae Sremmurd for what proved to be each a fan favourite and by-product advertising transfer for the brand new beverage. The SR3MM rappers spotlight one another’s types in a lot the identical manner the Coca-Cola firm is describing their newest thirst quencher.
“It’s about how one small change could make one thing utterly new,” Swae Lee mentioned about his new bag press launch.
The “Black Beatles” rappers are featured within the spot indulging within the drink as they flip as much as the sunshine and ethereal manufacturing.
Check out the complete marketing campaign and particulars on the official Sprite web site here.