Michael D. Smith has announced the launch of a new brand, NEON CAKE, a clothing brand that creates designs inspired by everything linked to the EDM culture, its positive values and messages of unity, love, self-expression, freedom, and tolerance.
Offering a personalized clothing concept via social content, the brand will launch in the coming month and has already stated that they will participate in supporting local brands, art programs, in order to promote their values.
Michael D. Smith and Neon Cake have a firm belief that what makes us different is also what makes us the same, bringing us closer to each other by our own unique qualities and differences. The concept is celebrated through the expression of movement, with art, dance, fashion, music, and more. Striving to be creative is the common ground shared by us all, and NEON CAKE is truly bringing some major creativity to the fashion industry.