Last week, Jhene Aiko scored a Gold plaque for her infectious single “Sativa,” featuring Swae Lee. Today, the singer premieres the visuals for her Kurupt-assisted track “Never Call Me” from her sophomore album, Trip.
For her latest single, Aiko opts to return back to her old stomping grounds South Central, L.A. for her star-studded video, which features Nipsey Hu$$le, Lauren London, Dom Kennedy, Hit-Boy, Casey Veggies and more. Rather than sulk over her ex-beau, Aiko appears jubilant, hanging out with friends and soaking up all the love from her close ones.
“I love where I’m from. I put on for my city as ten as possible,” Jhene tells Billboard, regarding the choice in location for her “Never Call Me” video. “I visit my neighborhood as ten as possible. I talk about my neighborhood a few times in the song, so I wanted to show people where I’m from and introduce my fans to the people I love… my family and the people I grew up with.”
For Aiko, it was vital for her to harness the West Coast feel that permeates throughout the record, in order to give her fans a good glimpse her early beginnings. “I have a lot pride in my city and I’m especially proud all the artists born and raised in Los Angeles like me,” she says. “We all work really hard even though we’ve been blessed to be born in the greatest city on earth! It’s a beautiful thing when we can all come together and support each other.”
She adds: “I think 'Never Call Me' has a sort West Coast feel and message, so I wanted this visual to have the same feel.”
Aiko also wanted to send a message to the “fucc boys” who relish the thought destroying a happy home. “I also wanted all the fucc boys out there to know that I come from a real-ass neighborhood, and I have a bunch shooters on my side in case they think about acting up,” she says jokingly.
Cruise through the streets L.A. with Jhene for her “Never Call Me” video below. You can also stream the song here.