Diddy has successfully conquered the music and fashion worlds and now he’s bringing his entrepreneurial skills to tech.
In a cover story for GQ, the Bad Boy Records founder revealed that he is working on an app that will help people in any city or neighborhood locate black-owned businesses. Although the app is still in the developmental stages, Diddy sees it as way to create an economic base for the black community.
“This is not about taking away from any other community,” he said. “We'll still go to Chinatown. We'll still buy Gucci!” he laughed. “But the application will make it possible for us to have an economic community. It's about blacks gaining economic power.”
The 48-year-old rap executive also added that the app is among his many initiatives to continue the ongoing “black excellence” conversations.
"I want to be an authentic, unapologetic warrior for black culture and the culture the street and how it moves," he states. "My thing is most importantly to change the narrative the black race. I can't relate to anything that isn't about that.”
This news comes as it was announced that Diddy and NBA superstar Steph Curry are among a "strong, diverse group" that e-commerce billionaire Michael Rubin is putting together as potential minority owners to buy Carolina Panthers. The 48-year-old music executive expressed interest in buying the team back in December 2017, amid the national anthem protests and NFL boycott sparked by Colin Kaepernick.
You can read the Diddy's full GQ interview here.