With anticipation for the Black Panther film at an all-time high, TDE president Anthony “Top Dawg” Tiffith — who curated Black Panther: The Album alongside Kendrick Lamar — is making sure nearly 1,000 kids get to experience the film for free.
Tiffith partnered with Interscope Records to send 1,000 kids from different housing projects in the Watts area Los Angeles, including Nickerson Gardens, Jordan Down and Imperial Courts, to see the hotly anticipated film on Saturday. Transportation to the movie theaters will be provided by the L.A Unified School District. The screening is part the #BlackPantherChallenge, which was created to provide kids the opportunity to see the film.
Tiffith's Black Panther screening comes just weeks after TDE hosted its annual Christmas concert and toy drive in Watts. The TDE roster performed for the crowd and was later joined by Rihanna, who took the stage with Lamar to perform their DAMN collaboration “Loyalty.”
Tiffith and Lamar unleashed Black Panther: The Album last week, with songs from SZA, 2 Chainz, The Weeknd, Travis Scott, and more.