Plus: Overall equivalent album units grew 14%, on-demand streams rose 42% and R&B/hip-hop continues as music’s most popular genre.

Post Malone’s beerbongs & bentleys, Ed Sheeran’s “Perfect” and Drake’s “God’s Plan” dominate Nielsen Music’s 2018 mid-year charts. (See lists, below.)

Post Malone’s ‘beerbongs’ Rules: For the tracking period Dec. 29, 2017 through June 28, 2018, beerbongs & bentleys leads as the most popular album in the U.S. The set — Post Malone’s second studio effort — earned 1.791 million equivalent album units in the first half the year. (Equivalent album units are comprised traditional album sales, track equivalent albums TEA] and streaming equivalent albums SEA]. Each unit — through June 28, ahead the previously announced weighting change — equaled one album sale, or 10 individual tracks sold from one album, or 1,500 on-demand audio streams generated by songs on an album. For the sake clarity, equivalent album units do not include listening to music on broadcast radio or digital radio broadcasts.)

beerbongs & bentleys granted Post Malone his first No. 1 on the weekly Billboard 200 albums chart, and launched with 461,000 units earned in its first week.

The Greatest Showman soundtrack stands as the No. 2 biggest album 2018, so far, with 1.602 million units, while Cardi B’s debut studio set Invasion Privacy is No. 3 with 1.113 million units.

Equivalent Album Units Grew 13.8 Percent: Overall equivalent album units in the first half 2018 grew 13.8 percent as compared to the first half 2017 (270 million units vs. 237.2 million units). (If one adds on-demand video SEA units into the mix, the 2018’s mid-year sum equals 360.1 million units, up 18.4 percent compared to a year ago: 304.1 million.)

R&B/Hip-Hop Still Music’s Biggest Genre: The R&B/hip-hop genre continues to maintain its lead as the U.S.’ most popular genre music. The genre has a 31 percent marketshare the combined sector album sales, TEA and SEA on-demand audio and video. The next biggest genre is rock, with 23.1 percent that market.

‘The Greatest Showman’ Is Top-Selling Album: As far was the top-selling album, that honor goes to The Greatest Showman soundtrack, which sold 1.064 million copies in the first half 2018 — and is the only album to have sold a million this year. The album is a rare success in terms traditional album sales, as fewer and fewer titles sell in relatively great numbers anymore. Comparatively, in 2017, the industry had to wait until November for its first million seller: Taylor Swift’s reputation., which sold 1.2 million copies in its first week (ending Nov. 16). 2017 finished with just two million sellers: reputation. and Ed Sheeran’s ÷ (Divide).

Overall Album Sales Decline 17.6 Percent: Overall album sales — physical and digital combined — are down 17.6 percent in 2018 compared to the same point a year ago. (68.8 million vs. 83.5 million.)

Jack White’s ‘Boarding House’ Hot on Vinyl: The top-selling album on both CD and digital download is The Greatest Showman, with 367,000 copies sold on CD, and 676,000 copies sold digital album. The top selling vinyl LP is Jack White’s Boarding House Reach, with 37,000 copies sold on the format.

On-Demand Audio and Video Song Streams Continue to Increase: As for total on-demand audio and video streams, the market grew 41.6 percent. Combined, on-demand audio and video streams totaled 403.4 billion in the first half 2018, as compared to 284.8 billion in the first six months 2017.

Of the total mid-year 2018 streaming sum, on-demand audio streams comprised 268.2 billion (up 45.4 percent from 184.4 billion), while on-demand video streams equaled 135.2 billion (up 34.7 percent from 100.4 billion).

‘God’s Plan’ Sizzled on Streaming Services: Drake’s “God’s Plan” rules as most streamed song the first six months, with a whopping 1.121 billion streams in combined on-demand audio and on-demand video streams. It’s the only song to have tallied more than a billion streams in 2018. “God’s Plan” also rules as the top streamed song by on-demand audio streams (655 million) and on-demand video streams (466 million).

Nielsen Music's Mid-Year 2018 Charts:

2018’s Mid-Year Top 10 Albums (Based on Overall Equivalent Album Units*)
1. Post Malone, beerbongs & bentleys (1,791,000)
2. Soundtrack, The Greatest Showman (1,602,000)
3. Cardi B, Invasion Privacy (1,113,000)
4. Migos, Culture II (1,088,000)
5. Soundtrack, Black Panther: The Album (1,058,000)
6. Ed Sheeran, ÷ (Divide) (845,000)
7. J. Cole, KOD (794,000)
8. Post Malone, Stoney (788,000)
9. XXXTentacion, ? (769,000)
10. Justin Timberlake, Man the Woods (664,000)

2018’s Mid-Year Top 10 Selling Albums
1. Soundtrack, The Greatest Showman (1,064,000)
2. Justin Timberlake, Man the Woods (403,000)
3. Jason Aldean, Rearview Town (328,000)
4. Dave Matthews Band, Come Tomorrow (316,000)
5. P!nk, Beautiful Trauma (287,000)
6. Post Malone, beerbongs & bentleys (258,000)
7. Ed Sheeran, ÷ (Divide) (254,000)
8. J. Cole, KOD (241,000)
9. Soundtrack, Black Panther: The Album (209,000)
10. Keith Urban, Graffiti U (199,000)

2018’s Mid-Year Top 10 Selling Vinyl Albums
1. Jack White, Boarding House Reach (37,000)
2. Kendrick Lamar, DAMN. (30,000)
3. Soundtrack, Guardians the Galaxy: Awesome Mix Vol. 1 (28,000)
4. Michael Jackson, Thriller (28,000)
5. Fleeetwood Mac, Rumours (28,000)
6. Panic! at the Disco, Pray for the Wicked (26,000)
7. Justin Timberlake, Man the Woods (26,000)
8. Prince and the Revolution, Purple Rain (Soundtrack) (25,000)
9. Amy Winehouse, Back to Black (25,000)
10. The Beatles, Sgt. Pepper’s Lonely Hearts Club Band (23,000)

2018’s Mid-Year Top 10 Selling Digital Songs
1. Ed Sheeran, “Perfect” (1,013,000)
2. Drake, “God’s Plan” (959,000)
3. Bebe Rexha & Florida Georgia Line, “Meant to Be” (846,000)
4. Camila Cabello featuring Young Thug, “Havana” (658,000)
5. Zedd, Maren Morris & Grey, “The Middle” (621,000)
6. Imagine Dragons, “Whatever It Takes” (618,000)
7. Bruno Mars & Cardi B, “Finesse” (592,000)
8. Imagine Dragons, “Thunder” (579,000)
9. Camila Cabello, “Never Be the Same” (510,000)
10. Jason Aldean, “You Make It Easy” (493,000)

2018’s Mid-Year Top 10 On-Demand Song Streams (Audio and Video Combined)
1. Drake, “God’s Plan” (1,121,025,000)
2. Post Malone featuring Ty Dolla $ign, “Psycho” (576,224,000)
3. BlocBoy JB featuring Drake, “Look Alive” (542,548,000)
4. Post Malone featuring 21 Savage, “Rockstar” (542,186,000)
5. Camila Cabello featuring Young Thug, “Havana” (486,839,000)
6. Drake, “Nice for What” (484,468,000)
7. Ed Sheeran, “Perfect” (480,383,000)
8. Bruno Mars & Cardi B, “Finesse” (428,922,000)
9. XXXTentacion, “Sad!” (422,655,000)
10. Post Malone, “I Fall Apart” (419,075,000)

2018’s Mid-Year Top 10 On-Demand Audio Streams
1. Drake, “God’s Plan” (654,993,000)
2. Post Malone featuring Ty Dolla $ign, “Psycho” (381,742,000)
3. BlocBoy JB featuring Drake, “Look Alive” (361,484,000)
4. Drake, “Nice for What” (339,141,000)
5. Post Malone featuring 21 Savage, “Rockstar” (331,468,000)
6. XXXTentacion, “Sad!” (270,821,000)
7. Migos, “Stir Fry” (269,060,000)
8. Bebe Rexha & Florida Georgia Line, “Meant to Be” (259,401,000)
9. Kendrick Lamar & SZA, “All the Stars” (258,404,000)
10. Bazzi, “Mine” (256,663,000)

2018’s Mid-Year Top 10 On-Demand Video Streams
1. Drake, “God’s Plan” (466,032,000)
2. Camila Cabello featuring Young Thug, “Havana” (285,013,000)
3. Ed Sheeran, “Perfect” (225,446,000)
4. Bruno Mars & Cardi B, “Finesse” (223,913,000)
5. 6ix9ine, “Gummo” (221,117,000)
6. Lil Pump, “Gucci Gang” (211,876,000)
7. Post Malone featuring 21 Savage, “Rockstar” (210,718,000)
8. Post Malone featuring Ty Dolla $ign, “Psycho” (194,482,000)
9. Migos featuring Drake, “Walk It Talk It” (191,922,000)
10. Lil Dicky featuring Chris Brown, “Freaky Friday” (191,670,000)
 

Source: Nielsen Music, for the tracking period Dec. 29, 2017 – June 28, 2018.
* Note: Nielsen Music’s consumption unit totals for albums include SEA and TEA for an album's songs registered before an album's release, but during the tracking period. For example, Cardi B's Invasion Privacy album unit total includes SEA and TEA for "Bodak Yellow (Money Moves)" for Dec. 29, 2017 through April 4, 2018, before the album was released on April 5.