All JAY-Z wanted to do was enjoy the Fourth Of July holiday like everybody else. But, after a photo of him riding a jet ski with a helmet on went viral, he’s been turned into a meme (again).

The EVERYTHING IS LOVE rapper was on vacation with his wife/pop superstar Beyoncé when the photo was snapped.

Naturally, social media is having a field day with the photo at Hov’s expense.

The Hip Hop mogul has been turned into a video game character, compared to Dr. Nefario from Despicable Me and Grandma Winslow of the ’90s sitcom Family Matters and called a Teenage Mutant Ninja Turtle.

Some Twitter users also pointed out he looked miserable and like he was commuting to work.

Legendary producer Pete Rock evidently couldn’t help himself from joining in.

“Awww man this is funny,” he wrote in the caption. “please don’t be upset with me jay hahahahaha I have to get off of social media.”

Check out some of the best memes below.