By Brock Thiessen
Published Jul 06, 2018

Jaden Smith is back teasing the arrival of his new album, and it appears it could soon mark a first for the music industry, as he’s set to release it Instagram. Yes, not Spotify. Not through Apple Music. And not even with Tidal. But through your Instagram feed.

Smith made the announcement about the seemingly innovative release plans Twitter yesterday (July 5), telling his followers his new album SYRE: The Electric Album will arrive on Instagram this weekend on July 8. At this point, it’s unclear how the Instagram album rollout will work, but we’re guessing it will make use of the platform’s SYRE.